How to “Nudge Yourself” to Take Action

If you know anything about behavioral economics, you're probably familiar with Nobel Laureate Richard Thaler's famous 'nudge theory'. If you're not, it is essentially a body of research supporting the idea that crafting one's environment in a certain way can influence - though not dictate - one's choices (also known as "choice architecture"). A prime…

Managing Your Habits in a Post-COVID World

Picture this: It's January 2020. You're on the train on the way to work, listening to The Daily. Later, you grab sushi with a few coworkers. You knock out a cycling class at the gym before heading home to make dinner and catch up with your roommate or significant other. No masks, no hand sanitizer…

5 Science-Based Strategies for Sticking to Your New Year’s Resolution

With 2021 around the corner, it only makes sense that I write about New Year's resolutions on my personal development blog, right? Whether your resolutions are looking a little different this year due to what feels like a never-ending pandemic, or you have a goal to press "Restart" on your 2020 resolution(s), I'm here to…

But, What IS Behavioral Economics, Really?

Glad you asked. I'll start with this: I was an Economics major. Anyone who has taken Econ 101 probably remembers (or, you know, doesn't) the ten principles of economics. For your sanity's sake I won't list them, but for the purposes of this post, I will say this: they are based on RATIONAL and LOGICAL…