Behavioral Economics, Routines

How to “Nudge Yourself” to Take Action

If you know anything about behavioral economics, you're probably familiar with Nobel Laureate Richard Thaler's famous 'nudge theory'. If you're not, it is essentially a body of research supporting the idea that crafting one's environment in a certain way can influence - though not dictate - one's choices (also known as "choice architecture"). A prime… Continue reading How to “Nudge Yourself” to Take Action